Un hypebeast c'est quoi ?

What is a hypebeast?

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    In the world of fashion and streetwear , the term hypebeast has become essential in recent years. It's a keyword that has grown in popularity and is now an integral part of streetwear culture. But what exactly is a hypebeast? To answer this question, it is essential to look at the different facets of this phenomenon and to understand the issues at stake.

    The origin of the hypebeast phenomenon

    The term hypebeast was born in the United States in the 2000s to designate fans of sneakers , brands and streetwear clothing. The word “hype” means excitement around a product or trend, while the word “beast” refers to an animal or person who is greedy and passionate. So, a hypebeast is someone who is obsessed with fashion trends and is constantly looking for the hottest and most sought-after pieces.

    The rise of the hypebeast phenomenon is closely linked to the explosion of streetwear and sneaker culture in the 2000s and 2010s. Social media also played a crucial role in popularizing this trend, as it allowed these passionate about sharing their purchases and looks with the world.

    The flagship brands of the world of hypebeasts

    Hypebeasts are generally fond of iconic streetwear and luxury brands , some of which have acquired cult status among this community. Among these brands, we notably find Supreme , a New York label founded in 1994 and which has become a true symbol of streetwear.

    Supreme is particularly known for its collaborations with other brands and artists, as well as its limited edition products , which are often sold for exorbitant prices on the resale market. The hypebeasts also love sneakers , baggy y2k , y2k pants and shoes from brands such as Nike, Adidas, Yeezy and Off-White.

    Other luxury brands, like Gucci or Louis Vuitton , have also been able to seduce the hypebeasts by offering collections mixing streetwear and haute couture. These collaborations between luxury brands and streetwear contribute to the constant evolution of hypebeast culture and its influence in the world of fashion.

    What is hypebeast?

    The constant quest for exclusivity

    One of the most prominent characteristics of hypebeasts is their constant pursuit of exclusivity. They are willing to spend considerable sums of money to obtain limited edition clothing and sneakers or collaborations between prestigious brands.

    The resale market, also known as “resell,” is a central part of hypebeast culture. Enthusiasts are willing to pay exorbitant prices to acquire rare and coveted pieces. Websites and applications specializing in the resale of sneakers and streetwear, such as StockX or Grailed, have thus become references for hypebeasts.

    This quest for exclusivity is also visible in the purchasing practices of hypebeasts, who do not hesitate to queue for hours in front of stores to obtain the latest new products. “Drops”, these limited quantity product releases, are key events in hypebeast culture, which generate real enthusiasm and competition between enthusiasts.

    The role of social networks and influencers

    The popularization and growth of the hypebeast phenomenon are largely linked to social networks . Platforms such as Instagram, Snapchat and TikTok have become privileged spaces of expression for hypebeasts, who share their looks, their purchases and their passion for fashion.

    Influencers and celebrities also play a major role in the spread and democratization of hypebeast culture. Personalities like Kanye West, Travis Scott and A$AP Rocky are considered icons of this movement and influence the clothing choices of a large number of fans.

    These influencers also contribute to the popularity of certain brands and certain pieces among hypebeasts. A simple post on Instagram can create real excitement around a product and propel it to the rank of “must-have” for streetwear enthusiasts.

    Criticisms and controversies surrounding the hypebeast phenomenon

    Hypebeast culture is not free from criticism and controversy. Some criticize hypebeasts for giving too much importance to brands and appearances, to the detriment of creativity and product quality. The “have-you-seen-me” and superficial side of this trend may also displease some fashion lovers.

    In addition, the practice of resale and the craze around drops have generated a certain speculation around streetwear products, with prices that can reach astronomical sums. Some believe that this harms the accessibility of fashion and creates inequalities between enthusiasts.

    Finally, hypebeast culture has also been criticized for its environmental impact, particularly with regard to overconsumption and rapid product obsolescence. Faced with these controversies, certain players in the fashion world are trying to offer more ethical and sustainable alternatives, such as eco-responsible streetwear brands or second-hand clothing resale platforms.

    The different facets of a hypebeast

    It's important to note that not all hypebeasts are the same: there are different ways to approach this culture and express your passion for fashion and streetwear. Some are primarily sneaker collectors, others favor collaborations between brands or vintage pieces.

    There are also more committed hypebeasts, who seek to promote ethical and sustainable values ​​through their mode of consumption, by purchasing products from responsible brands or by participating in solidarity resale actions.

    In short, the hypebeast phenomenon is a complex and plural movement, which reflects the diversity and constant evolution of streetwear culture and fashion in general. It's a fascinating and ever-changing world that continues to spark the interest and curiosity of fashion lovers around the world.

    The international impact of the hypebeast phenomenon

    The hypebeast phenomenon is not limited to the borders of the United States. It quickly spread across the world, notably thanks to social networks and the rise of online stores specializing in streetwear . Among the countries where hypebeast culture is particularly present is Hong Kong, which has become a true crossroads of streetwear fashion and luxury.

    Indeed, in Hong Kong , hypebeasts can find a multitude of boutiques and brands offering streetwear clothing and collaborations between different labels, such as Louis Vuitton and Off-White . The city is also a favorite spot for sneaker enthusiasts, with stores offering rare and limited-edition models.

    But the hypebeast phenomenon does not stop there, since it has also conquered Europe, Australia, and even South Africa. Local streetwear brands, such as The North Face in Europe or Virgil Abloh in Africa, have also adopted this trend to offer products adapted to the tastes of local and international hypebeasts.

    In these different countries, hypebeast culture is often expressed in different ways, adapting to local influences, clothing styles and the preferences of men and women who claim to be hypebeasts. Thus, the fashion trends observed among hypebeasts can vary from one country to another, while retaining certain common codes, such as the attraction to sneakers, collaborations between brands and limited edition products.

    The limits and challenges of the hypebeast phenomenon

    Despite its success and growing popularity, the hypebeast phenomenon faces certain challenges and limitations. These include the issue of sustainability and ethics in the manufacturing of clothing and shoes, as well as the issue of inclusion and diversity in hypebeast culture.

    Indeed, favoring limited edition products and collaborations between brands can lead to overconsumption and rapid obsolescence of clothing and sneakers. Faced with this problem, certain hypebeast streetwear brands are trying to offer more responsible alternatives, by using recycled materials or adopting ethical production practices.

    Additionally, hypebeast culture is often criticized for its lack of diversity and inclusion. The models and influencers who revolve around this phenomenon are predominantly male, and women struggle to find their place in this universe. In order to counter this trend, certain brands and players in the industry are striving to promote a more inclusive vision of the hypebeast style, by offering mixed collections and highlighting female personalities.


    The hypebeast phenomenon is undeniably a defining element of streetwear culture and contemporary fashion. Despite the criticisms and challenges it encounters, it continues to evolve and renew itself, adapting to new trends and consumer concerns.

    Across the world, hypebeasts express their passion for fashion and streetwear brands, while seeking to stand out and assert their identity. While certain aspects of this culture may seem superficial or elitist, we must not forget that the hypebeast universe is also made of creativity, innovation and diversity.

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